The Carrot and the Stick: Designing Policy for a Circular Future

How regulation shapes circular behavior

The forcing function

Voluntary corporate sustainability has proven insufficient to drive systemic change. History demonstrates that real shifts in industrial behavior occur only when regulation alters the economic calculus.

Extended Producer Responsibility (EPR) laws are the primary mechanism for this. By making manufacturers financially responsible for the end of life of their products, governments force them to design for durability and recyclability. However, poorly designed regulation can backfire. If compliance costs are too low, companies simply pay the fine as a cost of doing business rather than changing their operations. Effective policy must make circularity cheaper than the linear alternative.

Why bans don’t work without markets

The export ban fallacy

A common policy tool is the Export Ban. Examples include the Basel Convention amendments restricting waste shipments to developing nations. While well intentioned, these bans often create chaos if domestic processing capacity does not exist.

When China instituted Operation National Sword in 2018 banning plastic waste imports, the West was left drowning in material it had no infrastructure to recycle. Policy must be coupled with Infrastructure Development. Banning landfilling or exporting is only effective if a viable domestic secondary market exists. Without a market, banned waste simply accumulates in illegal stockpiles.

Incentives that unlock reuse and resale

Tax credits for reuse

Most tax codes favor the purchase of new equipment through depreciation benefits such as Section 179 in the US. This inadvertently penalizes reuse.

Progressive policy requires Reuse Tax Credits. Governments should offer tax write offs for the purchase of certified refurbished equipment or for the costs associated with remanufacturing. By leveling the fiscal playing field, the price gap between new and used widens. This makes circular choices the economically superior option for CFOs.

Government blind spots in asset flows

The data vacuum

Regulators often legislate in the dark. They have excellent data on raw material imports and municipal waste. However, they have almost zero visibility into the B2B Reuse Market.

Because internal transfers and second hand sales happen privately, governments underestimate the volume of material that could be diverted from landfills. This leads to policies that focus heavily on recycling or destruction rather than reuse or preservation. This occurs simply because recycling data is easier to measure. Correcting this blind spot requires public private data sharing partnerships to map the true flows of industrial assets.

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